Inane hyperbolae are characteristic of current medical journalism. Examples from Cardiology News:
A new era in the management of patients with a recent episode of acute coronary syndrome arrived with the report that adding a low dose of the oral anticoagulant drug rivaroxaban…
Cardiologists who heard these findings hailed the 2.5-mg twice daily dosage of rivaroxaban as an important addition to standard management of most patients with a recent ACS…
With what unit of time do they measure an “era?” And how does an era “arrive?” By news wire, presumably.
A what utterance came out from the cardiologists who “hailed” the dosage? And did they also bow in front of the pill?
Who writes this stuff? (Who reads it?!..)