Inane hyperbolae are characteristic of current medical journalism.  Examples from Cardiology News:

A new era in the management of patients with a recent episode of acute coronary syndrome arrived with the report that adding a low dose of the oral anticoagulant drug rivaroxaban…

or

Cardiologists who heard these findings hailed the 2.5-mg twice daily dosage of rivaroxaban as an important addition to standard management of most patients with a recent ACS…

With what unit of time do they measure an “era?”  And how does an era “arrive?” By news wire, presumably.

A what utterance came out from the cardiologists who “hailed” the dosage?  And did they also bow in front of the pill?

Who writes this stuff?  (Who reads it?!..)